Wylee Designs Madison Logo Design

inspired logo design for your business.

(608) 558-5024

design portfolio

Cherry Blossom Events

logo + branding + website

Cherry Blossom Events is a Madison based wedding and special events planning company. When the owners came to me for a logo design, they were faced with several design challenges. They wanted to appeal to the traditional wedding crowd, but they also specialize in unique and modern weddings. After understanding the client's obstacles, goals, and their competition in town, I was able to go to the drawing board. The logo that was chosen was from the first round of ideas, and the client fell in love with it.

Texture Salon

logo + branding + website

Texture Salon was a salon in Madison, and the owner, Alicia, has a lot of great ideas for the salon. She realized the importance of having a professional create the logo and branding for the company. We met up to discuss her vision for the salon, and her goals for the business. She wanted a logo that was modern, with hints of traditional, that showed a lot of personality. Texture is upscale salon, but we wanted the logo to be very inviting. After a couple rounds of logo ideas, here is the final logo! We went on to create several marketing pieces and a custom website.

Credible Consulting

logo + branding

Credible Consulting is a restaurant consulting company that performs quality audits, food safety inspections, cost control summaries, and much more. We met with Cheri, the owner, and had an indepth meeting about what her business does, and where she would like to take the business. After a long meeting, and her completing our Branding Homework, we got started on the logo redesign. After two rounds of ideas, and a couple rounds of color combinations, here is the completed logo! The client has been receiving great feedback on the new logo design so far, and we couldn't be happier to hear that. Credible Consulting now has a polished, focused logo to market to their potential clients in Madison.

The Soggy Prairie Boys

logo + branding

The Soggy Prairie Boys are a talented Bluegrass band out of Sun Prairie, WI. The five guys that make up the band have been playing together since High School, but have never had an official logo. They take their gigs seriously, and wanted a logo that would project that. They also want to phrase out "Soggy Prairie Boys" and focus on "SPB Band", so they needed a logo that would help that transition. I met with the band to find out more about them, and during the meeting we thought of some great concepts. I presented the band with three options. After a couple tweaks, here is the final logo!

Happily Ever After Weddings

logo + branding + website

Happily Ever After Weddings is a husband and wife team of wedding officiants. They have been a part of over 500+ ceremonies, but haven't had a consistent logo until now. Recently retiring from their full time jobs, they realized they needed to create some branding in their business to compete in the Madison wedding market. After meeting with Jim and Connie, I had a good grasp on what they wanted and needed. I put together some brand ideas that would appeal to modern couples. Together we hit the nail right on the head! This logo was the first of four options that I showed them. After the logo was finished, we worked on their brochure, business cards, pop up banner and website. The branding worked beautifully over the different mediums!

English Blue Ribbon Farm

logo + branding

English Blue Ribbon Farm breeds exceptional standards of CVM Romeldale sheep (including one with 'english blue' wool), for hand-spinners and fiber artists. Their sheep are "coated" from the day they are born to protect their fleece, and keep it in it's high quality form. The client knew they didn't want a run of the mill logo design, and came to us to create something custom and memorable. During the meeting we learned a lot about their industry and clients, and this final logo is a perfect solution to engage their target audience, while leaving a meaningful mark on their marketing. They were very happy with the results that we created some new business cards and notepads to further the brand.

Milton Family Law

logo + branding + website

Milton Family Law is a law firm protecting women's divorce rights, and women and children's rights. We had met with Latrice, the owner, early on as she was starting her business. After meeting with her, she had decided to use Wylee Designs to completely brand her up and coming business. The client's law firm had a very unique niche and really wanted a logo that would stand out. During the logo design process, the rounds of logo designs really helped the client decide how to focus the business on what she loved doing most. After the logo design, we continued on to a business card design, HTML email, stationary, and website design.

Silverback USA

logo

Silverback USA is a local start up business creating a sportswear of choice for athletes, outdoors enthusiasts, and active professionals by integrating unique silver fiber technology to combat odor, moisture wicking and breathability. A percentage of sales supported the homeless and wounded veterans. We were able to create this design on the first round of ideas with only minor font style modifications.

Wisconsin Lutheran Chapel

logo

Wisconsin Lutheran Chapel is a mission church to the UW-Madison campus. The Chapel offers different things to different audiences. To those who are already Christian and church-goers, they offer regular worship, involvement opportunities, fellowship and events. To people who aren't regular church-goers or who aren't Christian, the Chapel is a fun, safe place to study and make friends. They offer clean, quiet and friendly study spaces, regular meals, social programming and always an offer to join in worship, prayer or to get to know Christ. We created an iconic logo for them to market to their target audience, and develop a memorable brand. Here is their new logo!

English Blue Ribbon Farm

logo + branding

English Blue Ribbon Farm breeds exceptional standards of CVM Romeldale sheep (including one with 'english blue' wool), for hand-spinners and fiber artists. Their sheep are "coated" from the day they are born to protect their fleece, and keep it in it's high quality form. The client knew they didn't want a run of the mill logo design, and came to us to create something custom and memorable. During the meeting we learned a lot about their industry and clients, and this final logo is a perfect solution to engage their target audience, while leaving a meaningful mark on their marketing. They were so happy with the results that we created some new business cards and notepads to further the brand.

Eudemonia

logo

Eudemonia Wellness

Wisconsin Madison Senior Center

logo

Wisconsin Madison Senior Center

IDC Building

logo

The International Design Center (the IDC Building) is Colorado’s new destination for design inspiration and resources. The modern 60,000 square foot open floor plan showcases the Metro area’s top home design showrooms featuring the finest in kitchen, bath, lighting, flooring, fixtures, and more. I worked with their team to create a sleek, stylish logo that would be timeless and appealing to all businesses that fit in their space.

Neighborhood House

logo + branding + website

Neighborhood House Community Center is Madison's oldest community center. Neighborhood House Community Center provides a safe and collaborative environment and promotes a strong community through educational, recreational, and cultural enrichment programs and events. When we met with the directors, they knew they needed to rebrand the center to be seen as a modern community center, with deep local roots. We worked with them to create a look that would unify their company and create a brand to help them move forward with their programs and target audience. After rebranding, we also created a custom new website for them.

Bluffside Marketing

logo + branding + website

Neighborhood House Community Center is Madison's oldest community center. Neighborhood House Community Center provides a safe and collaborative environment and promotes a strong community through educational, recreational, and cultural enrichment programs and events. When we met with the directors, they knew they needed to rebrand the center to be seen as a modern community center, with deep local roots. We worked with them to create a look that would unify their company and create a brand to help them move forward with their programs and target audience. After rebranding, we also created a custom new website for them.

Pretty Pawz Dog Grooming

logo

Pretty Pawz Dog Grooming is a local grooming salon that provides a gentle approach to dog grooming. They use all organic, chemical-free products to promote healthy skin, coat and overall health. Their cage-free environment provides a home away from home. They are a small start-up business, that was looking to create a logo that would represent their company in a memorable way. We learned about what makes them different than other groomers in Madison, and created a logo design to help them stand out from the competition while staying true to their core values.

Flambeau View Nursery

logo

Flambeau View Nursery is a small nursery up near Minocqua, WI. This family business first opened it's doors in the 70s, but recently decided to step up their marketing to stand out from their competition in the area. The client came to me knowing the importance of a professional logo design, and asked me to do my magic. They knew they wanted to incorporate the look of a river, since their greenhouse has a great "view" of the Flambeau River. Together we created a logo design that was fun, bold, and memorable!

Stampfli Coaching Services

logo + branding + website

Stampfli Coaching Services help people achieve their goals, enhance their ability, and gain confidence. They specialize in customized basketball instruction, with a wide array of other coaching services. I met with Doug, the owner, and he is very passionate about helping people. It was fun to get to know all about his business and brainstorm on how to best represent it visually. Throughout the logo design process, we fine tuned his slogan down to "Amplify your best" and the rest was history. After just two rounds of designs, this was stood out as the perfect option for him. We developed some stationery, business cards, and a new website!

WAAL

logo

WAAL is an association of African American Lawyers dedicated to ensuring diversity in Wisconsin's legal community. We met with the client a couple times to learn more about the organization and what mark would best serve their needs. We went through different options for their board – some more iconic, and some text based. With their longer name and acronym, we determined this logo to be the best solution for their organization. After two rounds of designs, here is the new face of the Wisconson Association of African-American Lawyers!

KoalaPic

logo + branding + website

KoalaPic partners with organizations across the country to bolster their fundraising effort by giving their members, and other users, the ability to create and purchase custom photo products, a portion of which is donated back to these organizations. The client had brought some sketches in to us of ideas he thought he wanted to use. After a couple rounds of custom designs, he realized that less is more, and was on board for the strong iconic look of this logo design. Without getting too detailed in the design, we can represent the business yet draw you in to learn more about it. The client was thrilled with the results.

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